“Chew on This: Hit Song Is a Gum Jingle”

If Chris Brown can use platinum-quality music (including a video on MTV) to promote gum and entertain at the same time, surely we can use it to teach you about photosynthesis! Better yet: Chris Brown, we have a proposal for you…

Sharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in “Forever,” Chris Brown’s top-10 hit. “Double your pleasure/double your fun,” the R&B singer croons in the chorus.

What listeners don’t know–and what Wm. Wrigley Jr. Co. planned to reveal Tuesday–is that the song is a commercial.

“Forever” is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s green-packaged chewing gum.

[The Wall Street Journal]